Graphic design collection for children
MADO is the result of a collaboration between two Copenhagen-based design companies, All the way to Paris and Paper Collective. All the way to Paris was originally founded in 2008 as a graphic design studio. Over the years, however, it has made a name for itself through its iconic and recognizable work in branding, interior and product design and has been responsible for the creation of numerous successful design and lifestyle products. Paper Collective was founded in 2013 and is today the most important Scandinavian platform for modern poster design, where local and international artists are hand-picked to create an ever-evolving collection of unique art prints.
MADO is a collection of educational, friendly, loving and well-designed products based on iconic graphics and poetic illustrations. The name MADO is Japanese for window . ATWTP and Paper Collective want their designs to serve as windows to the world for children. A window that offers insight, perspective and adventure. Play, live, trust and love, that is MADO.
Jaime Hayon