Article from the 2018-04-25
Trends and News from the Milan Furniture Fair 2018
The Salone del Mobile and Fuorisalone are some of the most spectacular events in the design world. For one week during the year, the Italian fashion capital attracts design connoisseurs from all over the world to experience the design fairs that enchant all five senses. In churches and city palaces, between lemon trees and ancient frescoes, manufacturers present their products and prototypes for the next season.
Find out here what trends, furniture and lighting design we can look forward to:
Classic Italian brands are rarely discreet at the Salone del Mobile. Whether it is Moroso, Seletti, Zanotta, or Alessi, they are mostly known for unusual and experimental designs, as is the Lombard fashion metropolis itself.
The Renaissance of Pop Art
Rich red and green colours meet figurative design as well as pop art prints on furniture, wallpaper and fabrics.
This style is seen with Kartell, an Italian manufacturer well-known for using plastic in furniture design, who this year surprised its audience with the La Double J. series by J.J. Martin. In the upcoming season, colourful retro fabrics and patterns adorn Kartell’s classic pieces. A must-have for all fans of the 60's and 70's.
Moschino for Kartell
In addition to other surprises - such as the new wood chairs by Philippe Starck - Kartell has something else in store for fashion enthusiasts. As a result of the cooperation with the Italian fashion brand Moschino, the TOY teddy bear lamp was created, featuring a T-Shirt on which the phrase "this is not a Moschino toy" is inscribed. This piece perfectly captures the classic humour of the American chief designer Jeremy Scotts.
In general, the animals theme was omnipresent this year, both as prints as well as objects Combined with tropical colours and motifs, bird, monkey - and bear designs are taking over our living spaces.
Scandinavian Purism
The Scandinavian design remained faithful to its restrained style. Artek, for example, dealt with the subject “Graph Paper” and addressed life in small spaces with functional and timeless furniture. In keeping with the urbanisation, lack of living space in the city, and the Tiny House movement, Artek shows that “Less is More”
Reduced elegance was also presented by Fritz Hansen with the wooden chair N01, which was created in cooperation with the Japanese studio Nendo. After 61 years, the purist design is the first solid wooden chair from the brand’s entire range. Like a puzzle, the chair is crafted from 23 individual pieces and embodies the symbiosis of Japanese design and Danish craftsmanship.
Hay in Palazzo Clerici
Scandinavian minimalism meets Italian elegance in the Palazzo Clerici, where the Danish brand Hay presents its new pieces framed by golden mirrors and artistically adorned frescos.
The mix of contemporary furniture and accessories and the magnificent Italian ambience worked surprisingly well. The celebrated break in style reveals how versatile Hay's furniture and accessories can be.
Hay not only presented the New Order System by Stefan Diez, but also introduced a number of new projects including the Eiffel series and the Bernard chair by Shane Schneck, which showed that combining different colours and materials significantly changes the presence of a piece of furniture.
New fabrics and colours are also available for the Dot cushions, the Can Sofa and the Palissade garden furniture.
Gubi - Retro-Design in the 20’s Style
No less glamorous, the Scandinavian manufacturer Gubi - who first appeared in Milan - staged its retro-inspired novelties at the 18th-century Palazzo Serbelloni. Gold, leather, velvet, glass and other high-quality materials characterise Gubi's furniture and accessories, which offer a reinterpretation of 20s and 30s style Art Deco. Featured novelties included the Moon series from Space Copenhagen, the Rest bed, Reverse sofa and a re-edition of the Pacha Lounge chair or sofa by Pierre Paulin.
Other highlights of the Salone del Mobile 2018 in our image gallery
The Hay coffee table Eiffel is part of the series of the same name, which is easy to assemble. In the spirit of New Order, the furniture impresses with its minimalist design and maximum function.
A classic from the 70's, the Pacha lounge chair from 1975 is reedited by Gubi. Combined as a sofa or alone as an armchair, the design by Pierre Paulin is stylish and cosy at the same time.
Lifestyle product image of the Studio Roso mirrors by Fritz Hansen: Thanks to its unique colour effect, it is a real eye-catcher when hung up on the wall.
Lifestyle product image: The Gubi Stay bed lives up to its name. Once settled, you would no longer get up from this cosy upholstered bed by Space Copenhagen.
Gubi - Adnet coffee table, Ø 70 cm, black leather
A living room production by Gubi at the Salone del Mobile Fair in Milan. In the Palazzo Serbelloni, Gubi presented amongst others the new Reverse sofa.
The Eiffel shelf by Hay in the living room: The Eiffel shelf appears airy and light in every room thanks to its open construction which is additionally very versatile.
The chair Impresses with its various finishes Consisting of various tiers, the piece of furniture narrows slightly towards the top which makes us think of the landmark in Paris.
In a relaxed outdoor atmosphere, the Palissade garden furniture by Ronan & Erwan Bourouellec invites you to relax in the sun. Available soon: the garden furniture available with a silver chrome finish.
The Workshop Coffee table from Muuto in the ambience view. Not only as a coffee table but also as a bench, the table convinces with its practical properties.
Outstanding pieces of furniture and accessories with colourful, vintage style design provide a real eye-catcher in any living environment or public space.
Lifestyle product image of the Fritz Hansen - N01 armchair in beech at the dining table. Placed together at the dining table, the N01 armchair provides natural warmth due to its wood production.
Lifestyle product image: The Typecasting exhibition by Vitra skilfully displayed classic and new pieces during the Salone del Mobile. With this: The oversized Wooden Dolls.
At the Salone del Mobile, Vitra skilfully presented classic and new products and classic. A special suprise: The Eames Plastic Chairs will be back soon with fiberglass seat shell.
Surprisingly, the Italian furniture brand Kartell presented the new wood series with wood furniture by Philippe Starck at the Salone del Mobile fair in 2018.
Lifestyle product image: Jungle fever and tropical wallpaper is offered by the Italian brand Seletti. Mice and monkeys are displayed here as fancy lights.
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