Driade

Driade sees itself as aesthetic laboratory in which all conceivable aspects of living are examined. What arises are many different "stories" that develop around a sturdy core, as well as a history which is closely intertwined with the history of Italian design and its protagonists.

The Italian furniture company was founded in 1968 in Piacenta. The three founders: Enrico Astori as Director of Driade, his wife Adelaide Acerbi as designer of the corporate image and communication, as well as his sister Antonia Astori, as the architect and product designer.

Already in its founding year, Driade achieved respectable success with the furniture system from Antonia Astori, named after her. Other designs followed, like the armchair Melaina by Rodolfo Bonetto (1970), the System Oikos by Antonia Astori (1972) or the delicate chair Delfina by Enzo Mari (1974).

In the 80s, Driade presented the legendary design collection Driade Aleph, whose designs were based partly on the Italian furniture design group Memphis. The most popular object of the Aleph Series is the three-footed coffeehouse chair Costes by Philippe Starck, to which today a certain cult status is attributed. Other famous international designers like Ron Arad, Matthew Hilton or Mario Bellini followed in the successful series with their designs.

Another one of Driade’s collections is the kitchen system Driade Chef, which has been continually updated and advanced by Antonia Astori since 1978.

The label Driade Store exists since the middle of the 1990s, and addresses the young, price conscious audience. Practical and stylish products, in which the innovation often lies in the details, are the characteristics of the mostly plastic Driade Store line. Famous designs, like the Lord Yo chair by Philippe Starck or the Tokyo Pop Collection by Tokujin Yoshioka are the flagship of the young series. But also high-profile international designers like Konstantin Grcic, Marco Zanuso, Sebastian Bergne, Ross Lovegrove or Jorge Pensi characterise the image of the products of the Driade Store.

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